Spirit

What was the problem:

When Spirit Sneakers came to us at Scale West, they envisioned a platform allowing users to custom design their own sneakers using innovative 3D printing technology.

However, Spirit was struggling to turn their idea into a reality, lacking the technical resources and expertise needed for such a complex project. After unsatisfactory experiences with previous partners, they were unsure how to proceed.

What did Scale West do for Spirit?

Transformation Partnering with Scale West brought transformative changes for Spirit.

We were able to provide the technical know-how and resources that Spirit needed, turning their vision into a functional platform for custom-designed sneakers.

This platform offered a unique user experience with real-time 3D customization and addressed several challenges Spirit had encountered.

The success of the platform was evidenced by increased customer satisfaction and interest from investors, which led to additional investment rounds during the development process.

The emotional journey

Throughout the project, Spirit encountered numerous challenges due to the innovative nature of their concept.

However, with each solution that Scale West implemented, Spirit became more confident in the final product.

They have expressed gratitude and stated that, given the complexity of the project, they wouldn't replace us with any other partner.

The solutions provided

One of the significant contributors to Spirit's transformation was our approach to scoping the project and designing the user experience.

We began by conducting a thorough review of the project and providing Spirit with a comprehensive roadmap and the necessary processes for implementation.

We created a unique experience for the platform, offering a seamless balance between online shopping and real-time 3D shoe design.

Another essential aspect of our partnership was the innovative solution we developed to address distortion in the design during high-temperature printing.

By meticulously analyzing the direction and intensity of distortion for each shoe size and type, we optimized the printing files for 48 individual scenarios to ensure the highest quality and consistency in the final product.

We also built an efficient order management system featuring pre-printing quality checks, exclusive design contributions from digital artists, and commission management.

By integrating this system with courier services, we automated order processing, delivery, and tracking, reducing administrative tasks and errors and providing a superior customer experience.

What the owners said

"Our project presented us with many difficulties due to its complexity. But with each solution Scale West implemented, we became more confident in the final product.

We wouldn't replace them with any other partner, knowing how intricate our project is." – Spirit Sneakers.